I was skeptical of any dish soap other than Dawn but this is great. It suds up nicely, and has a light scent that provides a pleasant user experience. I love that you can buy so many different refill options also. I have recommended this to all my family and friends that are looking to make more sustainable swaps. My original tin of soap has lasted me over five months so far (with about 1/3 left still) and I will definitely be repurchasing!